Recruit Smarter.
Retain Better.
Grow Stronger.
We help brokerage owners build stronger, more profitable organizations through data-driven recruiting, retention systems, and operational design.
The Market’s Changing. Is Your Brokerage Built to Keep Up?
The Brokers Challenge
Brokers today face more pressure than ever: recruiting fatigue, shrinking margins, agent churn, and technology that promises efficiency but rarely delivers it.
At Real Recruiting Services, we help you bring it all together — recruiting, retention, and operations — so your brokerage runs like a business, not a scramble.
Agents demand more than ever
Margins are shrinking
Increasing competition
According to NAR, brokers are feeling the pinch.
78%
Say recruiting is their top challenge
61%
Report shrinking margins profitability pressure
47%
Struggle with agent tech adoption
(Sources: NAR 2024, Delta Media Broker Survey)
what we do
Integrated Brokerage Growth Solutions
From attracting talent to improving profit margins, we design the systems and strategies that drive lasting growth.
Recruiting & Retention Systems
Attract the right agents and keep them engaged. We design recruiting funnels, onboarding workflows, and retention analytics to help you build a balanced and sustainable agent base.
Revenue Operations & Profit Strategy
Get clarity on what drives your margins. We develop dashboards and financial models that track production, cost, and profitability — so every recruiting decision is data-backed.
Technology & Automation Architecture
CRMs, lead routing, integrations, dashboards — we bring your tools together into one seamless system. Less manual work, more insight, measurable accountability.
Leadership Development & Coaching
We help managers and recruiters grow into confident leaders. Our live and on-demand coaching blends psychology, process, and performance metrics to turn ideas into results.
Our Real Estate Experts Offer a Wide Variety of Services
Explore transparent pricing options, feature breakdowns, and select the best value for your investment.
Agent Attraction and Lead Generation
Recruiting Plan Creation
1:1 or Group Accountability Meetings
Attraction Tool and Template Repository
Dialogue/Rebuttals
Business Calculators
Dossiers for Interviewing
Targeted Calls/Texts/Broadcasts
Targeted Email Campaigns
M&A/Roll In Opportunities
Agent Referral Program
Social Media/AI Attraction
Attraction Call Center
Agent Reporting
AI Conversational Bot
Retention and
Profitability
Office Profile and Agent Mix Analysisx`
Ongoing Internal and External Engagement Strategy
Revenue to Margin Assessment
Expert financial modeling and review
Onboarding Process Creation and Alignment
Strategy and Logistics Analysis
Value Prop Review
Recruitment Activity and Tool Audit
Company Baseline Metrics Review
Careers Page Optimization
Social Media Audit
Attraction Marketing Review
Automation and Data Strategies
Automated Lead Ingestion and Form Creation
Website and Workflow Reviews and Builds
Customized Data and Business Intelligence Dashboards
Business Rule Based Lead Assignment
Self-Paced Learning and Materials
All Gold and Enterprise Plans Include Access
Module-Based Foundational Courses
Access to Attraction Tool Repository
Leaderboard and Community Access
Weekly Webinars
Implementation Checklists/Trackers
how we help
We Meet You Where You Are and Build a Path Forward
Self-Paced Courses
Practical, actionable training you can start today. Learn modern recruiting strategies, onboarding systems, and leadership best practices at your own pace.
Community & Collaboration
Inside our member portal, you’ll find discussion groups, leaderboards, and peer benchmarking tools so you can compare performance, share insights, and stay accountable.
Guided Coaching
Small-group coaching that turns ideas into implementation. Each cohort follows a defined path, combining live sessions, dashboards, and guided feedback to create results
Enterprise Consulting
For large firms or multi-office networks, we provide hands-on consulting to unify recruiting, retention, and operations under one scalable system.
Ready to get started?
Adam Lerman
Adam is a veteran recruiting strategist and leadership coach with over 24 years of experience in the real estate industry. He has held executive roles across both franchised and independent brokerages, helping organizations attract high-performing agents and build systems that support long-term growth.
24+ years of real estate management experience
Led national growth initiatives with high-performing brands and organizations
Led leading luxury firms specializing in recruiting agents who service luxury markets
Built and led coaching programs sought after by the nation's leading residential real estate firms
Served as keynote speaker at major trade and industry conferences
Ray Garrett, Jr.
Ray has spent 18 years growing multi-office teams and personally recruiting thousands of agents nationwide. He specializes in optimizing every stage of the recruitment funnel, and he now helps modern brokerages replicate his success.
Ray created the industry’s leading course on high-converting agent recruiting. Graduates regularly double their agent count within 12 months, reduce churn by 30%, and add millions in GCI.
18+ years designing scalable recruiting systems and operational workflows
Led national recruiting operations for organizations with 65,000+ agents
Built enterprise-level recruitment CRMs and onboarding systems used by publicly traded firms
Developed curriculum and live training for over 5,000 agents
Reduced cost-per-hire to one-third of the industry average
TESTIMONIALS
What our clients are saying...
“I want to thank you for sharing your knowledge and best practices with me. As you know, recruiting is not my strength, and you really helped me. Your patience paid off as we were able to recruit several agents in the six months of working together. I definitely see recruiting in a different way and appreciate all of your efforts.”
- April S. (Berkshire Hathaway)
“Adam is literally the best recruiter I’ve ever worked with, hands down. Dedication, fantastic tools and most importantly, results!”
- Tom K.(Engel & Volker)
“Love all the support but most importantly, thank you for helping us hire more than we ever have before.”
- Brian H. (The Agency)
Thank you for all you have done for our company. You really helped our managers and team leaders become better recruiters and they are bringing on more productive agents because of that. Thank you for everything.”
Dan K. (C21 Affiliated)
“Thank you so much for all your help and guidance, it’s been tremendous. We have already hit our annual goal!”
- Cary C. (Engel & Volker)
From recruiting and onboarding agents to designing world-class systems for lead conversion and coaching, Ray consistently brings passion, innovation, and strategic thinking to every endeavor. He has a rare ability to not only solve existing challenges but also anticipate and create solutions for those yet to emerge.
- Nathan G. (CB Realty)
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