
We have built lasting success at some of the nation's largest firms.
We're not bragging. We're applying for a job. Check out our Testimonials!

Adam is a veteran recruiting strategist and leadership coach with over 24 years of experience in the real estate industry. He has held executive roles across both franchised and independent brokerages, helping organizations attract high-performing agents and build systems that support long-term growth.
24+ years of real estate management experience
Led national growth initiatives with high-performing brands and organizations
Led leading luxury firms specializing in recruiting agents who service luxury markets
Built and led coaching programs sought after by the nation's leading residential real estate firms
Served as keynote speaker at major trade and industry conferences
Ray has spent 18 years growing multi-office teams and personally recruiting thousands of agents nationwide. He specializes in optimizing every stage of the recruitment funnel, and he now helps modern brokerages replicate his success.
Ray created the industry’s leading course on high-converting agent recruiting. Graduates regularly double their agent count within 12 months, reduce churn by 30%, and add millions in GCI.
18+ years designing scalable recruiting systems and operational workflows
Led national recruiting operations for organizations with 65,000+ agents
Built enterprise-level recruitment CRMs and onboarding systems used by publicly traded firms
Developed curriculum and live training for over 5,000 agents
Reduced cost-per-hire to one-third of the industry average

Dear Agents, Brokers, and Builders,
We believe growth in real estate shouldn’t be left to chance—or charisma. It should be engineered.
For too long, recruiting and training have relied on hustle, intuition, and one-off conversations. But hustle doesn’t scale. Charisma doesn’t compound. And without systems, success can’t be tracked, repeated, or taught.
That’s why we built this platform.
We envision a space where professionals don’t just consume content—they collaborate, apply, and level up together. A place where scripts aren’t just downloaded, but tested and refined. Where learning modules spark real discussion. Where recognition isn’t just top-down, but earned through contribution, insight, and execution.
Our Community is designed for feedback and shared growth. Our Learning Library is packed with tools that turn knowledge into action. And our Leaderboard system rewards consistency, creativity, and impact—not just volume.
We’re building a self-reinforcing ecosystem—where agents sharpen their skills, share what works, and earn credibility through results. Because when systems support the learner, the learner becomes the leader. And when leaders collaborate, the whole industry rises.
Welcome to the next chapter. Let’s build it together.
—Adam and Ray


“I want to thank you for sharing your knowledge and best practices with me. As you know, recruiting is not my strength, and you really helped me. Your patience paid off as we were able to recruit several agents in the six months of working together. I definitely see recruiting in a different way and appreciate all of your efforts.”

“Adam is literally the best recruiter I’ve ever worked with, hands down. Dedication, fantastic tools and most importantly, results!”

“Love all the support but most importantly, thank you for helping us hire more than we ever have before.”

Thank you for all you have done for our company. You really helped our managers and team leaders become better recruiters and they are bringing on more productive agents because of that. Thank you for everything.”

“Thank you so much for all your help and guidance, it’s been tremendous. We have already hit our annual goal!”

From recruiting and onboarding agents to designing world-class systems for lead conversion and coaching, Ray consistently brings passion, innovation, and strategic thinking to every endeavor. He has a rare ability to not only solve existing challenges but also anticipate and create solutions for those yet to emerge.



