Recruitment systems

We Build Systems That Convert and Provide Operational Control

Without the right systems in place, it's impossible to scale success. Our systems are battle tested for growth

Intelligently Designed Recruitment Systems Make Success a Process Instead of Just a Dream

Recruitment Systems:

Because Hustle Alone Doesn’t Scale

McDonald’s doesn’t succeed because every franchise owner is an amazing restaurateur. It succeeds because every location runs the same proven playbook. We help brokerages do the same: build repeatable, trackable systems that turn recruiting into a scalable engine.

CRM Maximization

We configure your CRM to function as a recruiting engine, not just a contact list

Custom stages and tags for recruiting lead segmentation
Trigger-based automation for timely outreach and task creation
Visibility into lead status, agent engagement, and conversion timelines

Follow-Up Drip & Workflow Automation

Recruiting is a process, not a pitch. Our automations keep it moving.

Drip sequences tailored to agent persona and career stage
Task workflows for recruiter accountability and timely follow-up
Smart delays, branching logic, and re-engagement triggers

Recruitment Dashboards & Marketing Efficacy

Know what’s working—and where to double down.

Live dashboards tracking recruiting activity, campaign performance, and funnel velocity
Attribution by source, geography, and program type
Conversion metrics tied to recruiter actions and messaging cadence

Lead Flow Architecture

We build modular lead pipelines that route prospects from multiple sources into structured CRM workflows

Multi-source intake with tagging and tracking
Rule-based assignment by territory, team, or lead type
CRM-integrated triggers for instant routing and follow-up

Agent Recruitment for Leads & Referral Programs

We help you recruit agents who thrive in lead-driven environments.

Messaging frameworks that attract conversion-focused agents
Onboarding systems aligned with lead and referral program expectations
Performance tracking to validate ROI and retention

Market Intelligence & Persona Targeting

Our systems identify high-potential agents and match messaging to local market dynamics.

Geo-targeted ad strategies based on agent density and turnover
Persona-driven messaging targeting your brand's ideal agent
Data-informed campaign adjustments for better conversion

Adam Lerman

Adam is a veteran recruiting strategist and leadership coach with over 24 years of experience in the real estate industry. He has held executive roles across both franchised and independent brokerages, helping organizations attract high-performing agents and build systems that support long-term growth.

24+ years of real estate management experience
Led national growth initiatives with high-performing brands and organizations
Led leading luxury firms specializing in recruiting agents who service luxury markets
Built and led coaching programs sought after by the nation's leading residential real estate firms
Served as keynote speaker at major trade and industry conferences

Ray Garrett, Jr.

Ray has spent 18 years growing multi-office teams and personally recruiting thousands of agents nationwide. He specializes in optimizing every stage of the recruitment funnel, and he now helps modern brokerages replicate his success.

Ray created the industry’s leading course on high-converting agent recruiting. Graduates regularly double their agent count within 12 months, reduce churn by 30%, and add millions in GCI.

18+ years designing scalable recruiting systems and operational workflows
Led national recruiting operations for organizations with 65,000+ agents
Built enterprise-level recruitment CRMs and onboarding systems used by publicly traded firms
Developed curriculum and live training for over 5,000 agents
Reduced cost-per-hire to one-third of the industry average

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