Built from 13 years of field-tested recruiting systems used by NYSE-traded firms to onboard thousands of agents.
Master the exact system used to recruit 4,000+ agents without burning out or winging it.
You'll learn the psychology, scripting, and systems behind high-converting recruiting.
4.9/5 star reviews
Thousands of happy customers worldwide
Discover Why Proven Recruiting Systems Are Critical to Your Brokerage’s Growth
Does this sound like you?
Common Problems
Unclear Messaging: No defined value prop, target agent, or call strategy
Broken Systems: Processes are inconsistent or undocumented
No Funnel Visibility: No way to track, coach, or improve recruiting efforts
Interview Conversion: Undeveloped closing skills and missed conversion opportunities
Our Solution
Clarify Your Message: Present your value prop as an irresistable offer
Build Repeatable Systems: Expertly created systems that make success scalable
Track & Improve Performance: Make data-driven decisions and coach with precision
Close with Confidence: Consulative approach that has agents signing on the spot
The Foundation of Scalable Recruiting Education and Execution
Real Recruiting Services™ is built on four core pillars that guide every course, coaching session, and consulting engagement. Whether brokers choose to learn independently, work with a coach, or scale across markets, these pillars ensure clarity, consistency, and results.
Educate the Recruiter
Self-paced learning for brokers ready to build their recruiting engine from the ground up. We provide templates, calculators and tools, call scripts, and an online coomunity. Learners can choose between two learning paths.
Customize the System
Hands-on guidance to apply our methods to your market, goals, and team. We customize coaching plans for individual brokers, and we customzie systems for firms looking to scale accross their enterprise
Coach the Implementation
We provide group and 1-on-1 coaching. After the intensive track, we continue working with brokers individually to set goals, make adjustments, and stay accountable.
Scale the Strategy
Enterprise-level consulting and industry leadership for firms ready to grow. We build the systems for you. We can build financial models, enterprise recrutiment systems, CRM customization, marketing campaigns, and much more!
About Us
Adam Lerman
Adam is a veteran recruiting strategist and leadership coach with over 24 years of experience in the real estate industry. He has held executive roles across both franchised and independent brokerages, helping organizations attract high-performing agents and build systems that support long-term growth.
24+ years of real estate management experience
Led national growth initiatives with high-performing brands and organizations
Led leading luxury firms specializing in recruiting agents who service luxury markets
Built and led coaching programs sought after by the nation's leading residential real estate firms
Served as keynote speaker at major trade and industry conferences
Ray Garrett, Jr.
Ray has spent 18 years growing multi-office teams and personally recruiting thousands of agents nationwide. He specializes in optimizing every stage of the recruitment funnel, and he now helps modern brokerages replicate his success.
Ray created the industry’s leading course on high-converting agent recruiting. Graduates regularly double their agent count within 12 months, reduce churn by 30%, and add millions in GCI.
18+ years designing scalable recruiting systems and operational workflows
Led national recruiting operations for organizations with 65,000+ agents
Built enterprise-level recruitment CRMs and onboarding systems used by publicly traded firms
Developed curriculum and live training for over 5,000 agents
Reduced cost-per-hire to one-third of the industry average
You get the hard won strategies it took years to develope, but you get to skip the line
Agent Persona Blueprint
Identify the six high-value agent personas and exactly what each needs to hear.
Messaging & Positioning Mastery
Craft irresistible positioning statements and brand stories for each persona.
Consultative Conversation Framework
Design discovery calls that turn curiosity into commitment using consultative psychology.
Follow-Up Automation
Build automated, multi-channel follow-up sequences that nurture prospects 24/7.
Brand Positioning & Social Proof
Leverage social proof and coaching-first branding to stand out in competitive markets.
Retention & Onboarding Systems
Create scalable onboarding workflows that retain agents and drive production.
Data-Driven Optimization
Track recruiting KPIs and optimize your funnel using data dashboards.
Closing Scripts & Objection Handling
Secure commitments with scripts that overcome objections and close with confidence.
ALL OUR OFFERS
Self-Paced, Group Coaching, or Enterprise Design - We Have a Plan
Recruiting by Design - Bronze Plan
Start for Free! Then Just $49/mo
Master recruiting interviews and dramatically increase conversion.
Lead calls with psychology-backed scripts.
Use plug-and-play email, SMS, and social templates.
Weekly webinar series featuring new techniques and success strategies.
Voluminous content library that's constantly updated, containing scripts, tools, and more.
Recruiting by Design - Silver Plan
Start for Free! Then Just $99/mo
Everything included with Bronze-Level Membership +
Access to our entire course catelog including advanced coursework in real estate brokerage managment
Weekly Webinars with Q & A
Access to our entire content library, calculators, templates, and scripts
Advanced strategies for recruiting presented weekly and discussed in the community
Coaching to Mastery - Gold Plan
Starting at $1250/mo
Pricing determined by # of Seats needed
One year of Silver Access included for each seat.
12-week, small-group coaching co-hort. We take our principles and apply them to your business.
The first week of the 12 week co-hort is a 5 day recruiting bootcamp.
Leaderboards and goals checklist for participants and an executive dashboard for owners/managers.
Bi-weekly goal setting and accountability 1-on-1 coaching sessions after the 12-week intensive.
Voluminous content library that's constantly updated containing scripts, tools, and more
We Build your Recruitment Organization - Enterprise
Contact [email protected] for pricing
With 35+ years of combined experience in executive management with national real estate firms, we offer a full-stack of services.
We develop a recruiting marketing plan and strategy with data-backed execution and full dashboard review
We train brokers and recruiters personally. We sit with them and make calls together so the lessons stick.
We develop strategies that maximize profitability, such as leads programs and attachment incentives.
We offer technical solutions like CRM development, data architecture and analysis, website design, and more.
For a full demonstration, click below to schedule an appointment to discuss how we can help grow your firm and bottom line!
TESTIMONIALS
What our clients are saying...
“I want to thank you for sharing your knowledge and best practices with me. As you know, recruiting is not my strength, and you really helped me. Your patience paid off as we were able to recruit several agents in the six months of working together. I definitely see recruiting in a different way and appreciate all of your efforts.”
- April S. (Berkshire Hathaway)
“Adam is literally the best recruiter I’ve ever worked with, hands down. Dedication, fantastic tools and most importantly, results!”
- Tom K.(Engel & Volker)
“Love all the support but most importantly, thank you for helping us hire more than we ever have before.”
- Brian H. (The Agency)
Thank you for all you have done for our company. You really helped our managers and team leaders become better recruiters and they are bringing on more productive agents because of that. Thank you for everything.”
Dan K. (C21 Affiliated)
“Thank you so much for all your help and guidance, it’s been tremendous. We have already hit our annual goal!”
- Cary C. (Engel & Volker)
From recruiting and onboarding agents to designing world-class systems for lead conversion and coaching, Ray consistently brings passion, innovation, and strategic thinking to every endeavor. He has a rare ability to not only solve existing challenges but also anticipate and create solutions for those yet to emerge.
- Nathan G. (CB Realty)
Schedule a Call to Learn More About Our Programs
WHO IS THIS FOR...
Ideal for brokerage owners, team leaders, and recruiting directors eager to attract, sign, and retain top-producing agents.
Independent Brokerage Owners
Franchise Regional Directors
Team Leaders Looking to Scale
Recruiting & Retention Managers
Real Estate CEOs
Growth-Minded New Brokers
Multi-Office Brokers
Operations Directors
STILL NOT SURE?
Satisfaction Guaranteed
We want you to find value in our trainings! We offer full refunds within 30 days. With all of our valuable video training, we are confident you WILL love it!
STILL GOT QUESTIONS?
Frequently Asked Questions
Do you cover automation tools and integrations?
Absolutely. We walk through recommended CRMs, email, and SMS platforms and provide Zapier blueprints to connect them all.
What experience level is needed for this course?
Whether you’re a new managing broker or run a multi-office franchise, you’ll find both foundational strategy and advanced systems inside.
How is this course different from generic recruiting trainings?
Most programs focus on scripts alone; we deliver a complete funnel—persona psychology, automation, data tracking, and retention—backed by real brokerage results.
Enroll in the course now!
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