Scalable Solutions for single or Multi-office Brokerage Firms
We Offer a Full Suite of Scalable Recruitment and Brokerage Growth Services
Schedule an Appointment for an Assesment Today
Our Real Estate Experts Offer a Wide Variety of Services
Explore transparent pricing options, feature breakdowns, and select the best value for your investment.
Agent Attraction and Lead Generation
Recruiting Plan Creation
1:1 or Group Accountability Meetings
Attraction Tool and Template Repository
Dialogue/Rebuttals
Business Calculators
Dossiers for Interviewing
Targeted Calls/Texts/Broadcasts
Targeted Email Campaigns
M&A/Roll In Opportunities
Agent Referral Program
Social Media/AI Attraction
Attraction Call Center
Agent Reporting
AI Conversational Bot
Retention and
Profitability
Office Profile and Agent Mix Analysisx`
Ongoing Internal and External Engagement Strategy
Revenue to Margin Assessment
Expert financial modeling and review
Onboarding Process Creation and Alignment
Strategy and Logistics Analysis
Value Prop Review
Recruitment Activity and Tool Audit
Company Baseline Metrics Review
Careers Page Optimization
Social Media Audit
Attraction Marketing Review
Automation and Data Strategies
Automated Lead Ingestion and Form Creation
Website and Workflow Reviews and Builds
Customized Data and Business Intelligence Dashboards
Business Rule Based Lead Assignment
Self-Paced Learning and Materials
All Gold and Enterprise Plans Include Access
Module-Based Foundational Courses
Access to Attraction Tool Repository
Leaderboard and Community Access
Weekly Webinars
Implementation Checklists/Trackers
Two Great Plans - Which is Right for You?
We offer guided or completely custom experiences
Gold Plan
The guided experience that helps your entire team focus on growth
We begin with a deceptively simple question: "Who is your customer?" Many brokers are surprised by the answer. Agents serve clients buying and selling real estate. Legally, those clients belong to the broker—but practically, the agent drives the transaction. So who is our customer? The agent.
Any company that neglects customer acquisition will eventually fail. At Real Recruiting Services, our founders built recruitment systems that have attracted thousands of agents and generated hundreds of millions in GCI. We know how to build systems that last—and we train your managers to do the same.
Our Gold Plan is a group coaching program focused on goal-setting and strategy. We work with small cohorts of 6–10 people over 12 weeks. In week one, we spend five days teaching the core system. The remaining 11 weeks are about applying it—building plans, staying accountable, celebrating wins, and refining as needed. Here are a few of the features:
One year of Silver Access included for each seat.
12-week, small-group coaching co-hort. We take our principles and apply them to your business.
The first week of the 12 week co-hort is a 5 day recruiting bootcamp.
Leaderboards and goals checklist for participants and an executive dashboard for owners/managers.
Bi-weekly goal setting and accountability 1-on-1 coaching sessions after the 12-week intensive.
Voluminous content library that's constantly updated containing scripts, tools, and more
We are happy to give you and your team a full tour
Enterprise PLan
Leverage Our Decades of Experience in Executive Real Estate Brokerage Management and National Strategy Implementation
We built our Enterprise Consulting Service for brokerages that need more than a playbook—they need a partner. While recruiting is the core focus, our consulting framework is flexible enough to support a wide range of strategic initiatives: referral and lead generation programs, financial modeling, CRM architecture, onboarding systems, and data-driven decision-making.
Our founders bring over 20 years of experience scaling national brokerages, including one of the top three residential firms in the world. We’ve led the buildout of recruiting pipelines, referral ecosystems, financial and data structures, and CRM implementations that support thousands of agents and billions in production. We don’t just advise—we architect, troubleshoot, and deliver.
This plan is fully customizable. We start with a discovery session to identify your goals, pain points, and growth opportunities. From there, we design a tailored engagement that may include:
Recruiting system audits and rebuilds
Referral and lead program design
CRM and workflow implementation
Financial benchmarking and margin strategy
Onboarding and retention architecture
Data dashboards and business intelligence
Custom training for managers and recruiters
Strategic planning for M&A, roll-ins, and expansion
We are happy to give you and your team a full tour
TESTIMONIALS
What our clients are saying...
“I want to thank you for sharing your knowledge and best practices with me. As you know, recruiting is not my strength, and you really helped me. Your patience paid off as we were able to recruit several agents in the six months of working together. I definitely see recruiting in a different way and appreciate all of your efforts.”
- April S. (Berkshire Hathaway)
“Adam is literally the best recruiter I’ve ever worked with, hands down. Dedication, fantastic tools and most importantly, results!”
- Tom K.(Engel & Volker)
“Love all the support but most importantly, thank you for helping us hire more than we ever have before.”
- Brian H. (The Agency)
Thank you for all you have done for our company. You really helped our managers and team leaders become better recruiters and they are bringing on more productive agents because of that. Thank you for everything.”
Dan K. (C21 Affiliated)
“Thank you so much for all your help and guidance, it’s been tremendous. We have already hit our annual goal!”
- Cary C. (Engel & Volker)
From recruiting and onboarding agents to designing world-class systems for lead conversion and coaching, Ray consistently brings passion, innovation, and strategic thinking to every endeavor. He has a rare ability to not only solve existing challenges but also anticipate and create solutions for those yet to emerge.
- Nathan G. (CB Realty)
Adam Lerman
Adam is a veteran recruiting strategist and leadership coach with over 24 years of experience in the real estate industry. He has held executive roles across both franchised and independent brokerages, helping organizations attract high-performing agents and build systems that support long-term growth.
24+ years of real estate management experience
Led national growth initiatives with high-performing brands and organizations
Led leading luxury firms specializing in recruiting agents who service luxury markets
Built and led coaching programs sought after by the nation's leading residential real estate firms
Served as keynote speaker at major trade and industry conferences
Ray Garrett, Jr.
Ray has spent 18 years growing multi-office teams and personally recruiting thousands of agents nationwide. He specializes in optimizing every stage of the recruitment funnel, and he now helps modern brokerages replicate his success.
Ray created the industry’s leading course on high-converting agent recruiting. Graduates regularly double their agent count within 12 months, reduce churn by 30%, and add millions in GCI.
18+ years designing scalable recruiting systems and operational workflows
Led national recruiting operations for organizations with 65,000+ agents
Built enterprise-level recruitment CRMs and onboarding systems used by publicly traded firms
Developed curriculum and live training for over 5,000 agents
Reduced cost-per-hire to one-third of the industry average
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